Food neophilics’ choice of an ethnic restaurant: The moderating role of authenticity
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DOI: 10.1371/journal.pone.0281453
Abstract: This study attempts to identify the salient factors affected by food neophilia and its interaction with demand authenticity in the choice of an ethnic restaurant. By undertaking a series of multivariate and univariate analyses between… read more here.
Keywords: food; choice ethnic; ethnic restaurant; restaurant ... See more keywords