Healthy choice label does not substantially improve consumers’ ability to select healthier cereals: results of an online experiment
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DOI: 10.1017/s0007114519000448
Abstract: Abstract The results of numerous studies suggest that front-of-package (FOP) labels enhance consumers’ ability to assess the healthiness of food products. However, most of the studies lack ecological validity. We selected fourteen breakfast cereals stocked… read more here.
Keywords: label; healthy choice; select healthier; choice label ... See more keywords