Switching behaviour as a function of number of options: How much is too much for consumer choice decisions?
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Consumer Behaviour"
DOI: 10.1002/cb.1670
Abstract: The number of alternatives for consumers in almost all purchase situations is increasing at an extremely rapid pace. Although more choices may have many benefits to the consumers, recent studies on choice overload have found… read more here.
Keywords: choice overload; assortment size; number; choice ... See more keywords
The agony of partner choice: The effect of excessive partner availability on fear of being single, self-esteem, and partner choice overload
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DOI: 10.1016/j.chb.2021.106977
Abstract: Abstract Dating apps advertise with high availability of potential partners because users seem to prefer extensive choice. However, on the basis of consumer decision making research, we theorized that such excessive choice could have adverse… read more here.
Keywords: fear single; choice; availability; partner choice ... See more keywords
Choice overload reduces neural signatures of choice set value in dorsal striatum and anterior cingulate cortex
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DOI: 10.1038/s41562-018-0440-2
Abstract: Modern societies offer a large variety of choices1,2, which is generally thought to be valuable3–7. But having too much choice can be detrimental1–3,8–11 if the costs of choice outweigh its benefits due to ‘choice overload’12–14.… read more here.
Keywords: choice overload; choice; choice set; anterior cingulate ... See more keywords