Elderly consumers and financial choices: A systematic review
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Financial Services Marketing"
DOI: 10.1057/s41264-020-00077-7
Abstract: The purpose of this paper is to investigate elderly choices and behaviors in financial services markets. A systematic review of a five-decade period (1970–2019) of academic research in the marketing field was carried out in… read more here.
Keywords: consumers financial; choices systematic; elderly consumers; systematic review ... See more keywords