Sign Up to like & get
recommendations!
2
Published in 2022 at "Journal of Marketing Research"
DOI: 10.1177/00222437221120404
Abstract: One of the most dramatic shifts in recent years has been consumers’ increased use of smartphones for making purchases and choices—but does using a smartphone influence what consumers choose? This article shows that, compared with…
read more here.
Keywords:
choices using;
smartphone;
preference;
using personal ... See more keywords