Peer crowd-based targeting in E-cigarette advertisements: a qualitative study to inform counter-marketing
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DOI: 10.1186/s12889-019-8126-x
Abstract: Cigarette lifestyle marketing with psychographic targeting has been well documented, but few studies address non-cigarette tobacco products. This study examined how young adults respond to e-cigarette advertisements featuring diverse peer crowds – peer groups with… read more here.
Keywords: cigarette advertisements; marketing; peer; peer crowd ... See more keywords
Cigarette advertisements: A systemic functional grammar and multimodal analysis
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DOI: 10.17509/ijal.v8i3.15261
Abstract: Drawing on a multimodality theory, this study attempted to investigate the various semiotic resources utilized by a giant Indonesian cigarette company, Sampoerna, and explore how these resources communicate meanings or messages in its billboard advertisements… read more here.
Keywords: systemic functional; cigarette advertisements; functional grammar; analysis ... See more keywords
Tactics for Drawing Youth to Vaping: Content Analysis of Electronic Cigarette Advertisements
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DOI: 10.2196/18943
Abstract: Background The use of electronic cigarettes (e-cigarettes), also known as vaping, has risen exponentially among North American youth in recent years and has become a critical public health concern. The marketing strategies used by e-cigarette… read more here.
Keywords: youth vaping; cigarette advertisements; cigarette uptake; among youth ... See more keywords