Effects of branded health messages on e-cigarette attitudes, intentions, and behaviors: a longitudinal study among youth and young adults
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DOI: 10.1186/s12889-021-11092-1
Abstract: Launched in 2000, the truth campaign was one of the first health-related campaigns to embrace the building of a brand to further amplify its message, such as by building brand equity. Brand equity is an… read more here.
Keywords: cigarette attitudes; brand; brand equity; attitudes intentions ... See more keywords