Mosaic Marketing: Reaching Rural Circuit Hospitals
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DOI: 10.1080/15323269.2017.1291035
Abstract: ABSTRACT This article describes a mixed-methods marketing approach to advertising library services at geographically distant hospitals in the greater Rochester, New York area. Marketing techniques included a combination of digital, print and in-person approaches unique… read more here.
Keywords: circuit hospitals; marketing reaching; mosaic marketing; reaching rural ... See more keywords