Exploiting the social meanings of urban vernaculars: Differentiating effects of Citélanguage in advertising
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DOI: 10.1515/ip-2017-0019
Abstract: Abstract Due to several migration flows in Flanders many urban areas have become increasingly multicultural and multilingual, as is the case in the former ghettoized areas (cités) of Limburg, where a new urban vernacular –… read more here.
Keywords: social meanings; cit language; urban vernaculars; advertising ... See more keywords