Reimagining urban destinations: Adaptive and transformative city brand attributes and values in the pandemic crisis
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DOI: 10.1016/j.cities.2022.103621
Abstract: This paper contributes to the post-Covid urban tourism debate. It focuses on how cities respond to the pandemic asking how and to what extent urban destination brands are leverged by city marketers for coping with… read more here.
Keywords: crisis; adaptive transformative; city brand; brand ... See more keywords
The 'mental topography' of the Shanghai city brand: A netnographic approach to formulating city brand positioning strategies
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DOI: 10.1016/j.jdmm.2016.12.005
Abstract: Abstract Research has documented that social media facilitated word-of-mouth has become the most influential city brand communication channel. This online ethnography of the the Shanghai city brand experience applies a predetermined, 16-dimensional construct as the… read more here.
Keywords: topography; brand positioning; city; brand ... See more keywords
Comparisons of the City Brand Influence of Global Cities: Word-Embedding Based Semantic Mining and Clustering Analysis on the Big Data of GDELT Global News Knowledge Graph
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DOI: 10.3390/su12166294
Abstract: Global cities act as influential hubs in the networked world. Their city brands, which are projected by the global news media, are becoming sustainable resources in various global competitions and cooperations. This study adopts the… read more here.
Keywords: city; global news; global cities; city brand ... See more keywords
Factors Determining City Brand Equity—A Systematic Literature Review
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DOI: 10.3390/su12197858
Abstract: The aim of this study is to analyze factors determining city brand equity (CBE) on the bases of a systematic literature review (SLR) according to a procedure developed by Tranfield. Five databases were searched (Scopus,… read more here.
Keywords: city brand; brand; city; factors determining ... See more keywords
Building a University City Brand: Colombian University Students’ Perceptions
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DOI: 10.3390/su15086463
Abstract: Modern city brand trends aim to position cities according to the interests of their stakeholders; in the case of university students, it is necessary to identify the factors that determine their choice of a university… read more here.
Keywords: university; university city; university students; city brand ... See more keywords
The formation of structural relationships effective indicators on city brand in religious cities
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DOI: 10.3727/108354220x15959718716556
Abstract: Religious cities are considered popular tourist attractions; therefore, they make use of branding as an effective strategy in urban development to enhance the tourism industry. Given the spiritual appeal of religious cities, it seems that… read more here.
Keywords: destination; religious cities; city; city brand ... See more keywords