The difference of ‘being diverse’: city branding and multiculturalism in the ‘Leicester Model’
Sign Up to like & getrecommendations! Published in 2017 at "Cities"
DOI: 10.1016/j.cities.2017.06.019
Abstract: Abstract This city profile on Leicester focuses on the representation of ethnical diversity in city branding. Through a historical approach, the paper discusses how the local authorities have taken advantage of the arrival of different… read more here.
Keywords: leicester model; multiculturalism; city branding; city ... See more keywords
Linking city branding to multi-level urban governance in Chinese mega-cities: A case study of Guangzhou
Sign Up to like & getrecommendations! Published in 2018 at "Cities"
DOI: 10.1016/j.cities.2017.10.018
Abstract: Abstract This article contributes to the academic discussion on city branding as a form of multi-level urban governance, by investigating city branding tied to urban policies and state strategies in Chinese mega-cities, using Guangzhou as… read more here.
Keywords: city; level urban; multi level; urban governance ... See more keywords
Economic city branding and stakeholder involvement in China: Attempt of a medium-sized city to trigger industrial transformation
Sign Up to like & getrecommendations! Published in 2020 at "Cities"
DOI: 10.1016/j.cities.2020.102754
Abstract: Among known studies of city branding by Chinese megacities to realise urban transformation, there is no explorative study of how smaller Chinese cities engage in city branding and attempt to trigger industrial transformation. In response,… read more here.
Keywords: stakeholder involvement; city; medium sized; transformation ... See more keywords
Keeping a foot in both camps: Sustainability, city branding and boundary spanners
Sign Up to like & getrecommendations! Published in 2021 at "Cities"
DOI: 10.1016/j.cities.2021.103236
Abstract: Abstract This study critically examines sustainable development (SD) within the contemporary practices of city branding, a prominent business philosophy that underpins market-led development strategies of urban areas. In pursuing uniqueness, different cities often seem to… read more here.
Keywords: boundary spanners; foot camps; keeping foot; camps sustainability ... See more keywords
From city promotion via city marketing to city branding: Examining urban strategies in 23 Chinese cities
Sign Up to like & getrecommendations! Published in 2021 at "Cities"
DOI: 10.1016/j.cities.2021.103269
Abstract: Abstract City promotion, city marketing and city branding are all frequently mentioned and examined in the literature on urban governance. Based on the goals and characteristics of different city branding strategies, this study identifies a… read more here.
Keywords: city promotion; city marketing; city; city branding ... See more keywords
Differences in the city branding of European capitals based on online vs. offline sources of information
Sign Up to like & getrecommendations! Published in 2017 at "Tourism Management"
DOI: 10.1016/j.tourman.2016.10.005
Abstract: This study analyzes city branding in five European capitals and compares the brand equity generated through online and offline media. Specifically, this study is intended to fill this gap by proposing a multi-group analysis that… read more here.
Keywords: city branding; online offline; brand equity; european capitals ... See more keywords
Developing City Branding Strategy of Ternate in North Moluccas - Indonesia
Sign Up to like & getrecommendations! Published in 2020 at "Jurnal Komunikasi: Malaysian Journal of Communication"
DOI: 10.17576/jkmjc-2020-3602-22
Abstract: The city of Ternate has an interesting long history supported by beautiful natural scenery and rich culture. However, these days, Ternate has not yet identified its identity and branding. Storytelling is one of the instruments… read more here.
Keywords: developing city; branding strategy; city branding; city ... See more keywords
Towards Credible City Branding Practices: How Do Iran’s Largest Cities Face Ecological Modernization?
Sign Up to like & getrecommendations! Published in 2018 at "Sustainability"
DOI: 10.3390/su10051354
Abstract: City branding is not only increasingly practiced in cities in established economies, but also among municipal governments in countries, until quite recently, rather closed off from the outside world. One country with a strong drive… read more here.
Keywords: ecological modernization; branding practices; city branding; city ... See more keywords