From city promotion via city marketing to city branding: Examining urban strategies in 23 Chinese cities
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DOI: 10.1016/j.cities.2021.103269
Abstract: Abstract City promotion, city marketing and city branding are all frequently mentioned and examined in the literature on urban governance. Based on the goals and characteristics of different city branding strategies, this study identifies a… read more here.
Keywords: city promotion; city marketing; city; city branding ... See more keywords