Impeding green customization: the roles of negative perceptions, environmental responsibility and claim type
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DOI: 10.1108/md-08-2022-1146
Abstract: PurposeThis study aims to investigate the impact of environmental responsibility (ER) on consumers' green customization intention (GCI), as well as the separate and joint moderating effects of consumers' negative perceptions and environmental claim type (ECT)… read more here.
Keywords: environmental responsibility; consumers negative; customization; claim type ... See more keywords