Do consumers care about the message a claim conveys? The magic bullet effect of organic and domestic claims on food products
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DOI: 10.1002/cb.1683
Abstract: According to the magic bullet effect, as it relates to organic and domestic claims on food products, consumers may attribute inappropriate benefits to a claim. An experimental study reveals 2 such effects, from organic claims… read more here.
Keywords: claims food; food products; organic domestic; effect ... See more keywords
Promoting healthy eating: The intervening role of health and nutrition-related claims in food advertisements
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DOI: 10.1177/00178969221132210
Abstract: Objective: Factors contributing to the obesity epidemic have powerful effects on people who are frequently exposed to the extensive advertisement of unhealthy foods. This study aimed to examine how consumers’ attitudes towards health and nutrition-related… read more here.
Keywords: food; claims food; food advertisements; health nutrition ... See more keywords