The Co-Presence of Clarity and Ambiguity in Strategic Corporate Communication – An Exploratory Study
Sign Up to like & getrecommendations! Published in 2019 at "International Journal of Strategic Communication"
DOI: 10.1080/1553118x.2019.1575222
Abstract: ABSTRACT The purpose of this article is to examine the co-presence of clarity and ambiguity in the formulation, interpretation and implementation of corporate communication strategies. Following a growing scholarly interest in how ambiguity can be… read more here.
Keywords: clarity ambiguity; communication; presence; corporate communication ... See more keywords