A latent class segmentation analysis of gamblers in a gambling destination
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DOI: 10.1016/j.jdmm.2020.100433
Abstract: Abstract Gambling plays an important role in attracting tourists to destinations and significantly contributes to local economies through the generation of salaries and employment supported by visitor spending. Perceptions of value associated with the gambling… read more here.
Keywords: destination; class segmentation; segmentation analysis; latent class ... See more keywords