A Clickthrough Rate Prediction Algorithm Based on Users’ Behaviors
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DOI: 10.1109/access.2019.2957054
Abstract: Besides the ID class features, the advertisement click log file contains many significant features, which make the study of the advertisement clickthrough rate prediction more difficult. In this study, we convert original features into numerical… read more here.
Keywords: prediction algorithm; algorithm based; rate prediction; clickthrough rate ... See more keywords