Actionable marketing knowledge: A close reading of representation, knowledge and action in market research
Sign Up to like & getrecommendations! Published in 2017 at "Industrial Marketing Management"
DOI: 10.1016/j.indmarman.2017.08.005
Abstract: Abstract This paper conceptualizes the notion of actionable marketing knowledge by investigating how market researchers produce and justify actionable recommendations for their clients. We build upon the market practices approach, as well as a close… read more here.
Keywords: marketing knowledge; knowledge; actionable marketing; close reading ... See more keywords
Reading Derrida close reading Lemov close reading close reading
Sign Up to like & getrecommendations! Published in 2019 at "Educational Philosophy and Theory"
DOI: 10.1080/00131857.2019.1631156
Abstract: Asbtract This article does exactly what the title suggests: It reads Derrida’s idea of close reading into Doug Lemov’s idea of close reading by close reading Lemov’s definition for close reading. Building on work that… read more here.
Keywords: reading derrida; reading lemov; close reading; reading close ... See more keywords
Getting to the Core of Close Reading: What do we Really Know and What Remains to be Seen?
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DOI: 10.1080/02702711.2019.1571544
Abstract: Due to the Common Core State Standards, close reading is becoming a common practice in today’s elementary and middle school classrooms. Qualitative content analysis of journal publications was used to determine the (a) prevalence of… read more here.
Keywords: know remains; getting core; really know; close reading ... See more keywords
Close reading: What is reading for?
Sign Up to like & getrecommendations! Published in 2019 at "Curriculum Inquiry"
DOI: 10.1080/03626784.2019.1631701
Abstract: Abstract Close reading has been a key shift in classroom instruction under the Common Core State Standards (CCSS). The CCSS positions evidence extraction as the purpose for reading in school and is clear that close… read more here.
Keywords: reading; reading reading; close reading; place ... See more keywords
Revitalizing Close Reading
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DOI: 10.2979/jmodelite.46.1.14
Abstract: Abstract:Modernism and Close Reading, a book of collected essays edited by David James, provides a much-needed reassessment of close reading’s history and a projection for its potential future. While close reading has suffered many attacks… read more here.
Keywords: close reading; reading; revitalizing close; book ... See more keywords
The memetic molester: Creating and characterising the child sex abuser through digital humour and transgressive media through a close reading analysis of Pedobear
Sign Up to like & getrecommendations! Published in 2019 at "First Monday"
DOI: 10.5210/fm.v24i8.9684
Abstract: The paper consists of an interdisciplinary close reading analysis of the 4chan character of Pedobear as an example of transgressive humour surrounding traumatic subjects in interactive online media. The character and its various applications, from… read more here.
Keywords: memetic molester; close reading; humour; molester creating ... See more keywords