The Influence of Traditional Cultural Resources (TCRs) on the Communication of Clothing Brands
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DOI: 10.3390/su12062379
Abstract: Recently, traditional cultural resources (TCRs) have become a core part of enterprise clothing branding strategies. Such clothes, expressed in traditional culture, are widely accepted and recognized by audiences. Unfortunately, industry has leveraged these brands poorly… read more here.
Keywords: clothing brands; communication; sign; traditional cultural ... See more keywords