A social comparison theory approach to mothers' and daughters' clothing co-consumption behaviors: A cross-cultural study in France and Japan
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DOI: 10.1016/j.jbusres.2017.12.032
Abstract: Abstract Much remains unknown about the clothing co-consumption practices of mothers and their teenage daughters, especially from a cross-cultural perspective. This study uses social comparison theory to examine how mothers engage in clothing co-consumption practices… read more here.
Keywords: cross cultural; comparison theory; clothing consumption; consumption ... See more keywords
Categorizing Chinese Consumers’ Behavior to Identify Factors Related to Sustainable Clothing Consumption
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DOI: 10.3390/su15076126
Abstract: Consumers’ current clothing consumption behavior patterns have become the primary challenge to environmental sustainability within the clothing industry. In order to ensure any behavioral change intervention is successful, a thorough understanding of consumers’ current consumption… read more here.
Keywords: consumption; factors related; clothing consumption; related sustainable ... See more keywords