How multisensory perception promotes purchase intent in the context of clothing e-customisation
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DOI: 10.3389/fpsyg.2022.1039875
Abstract: With the continuing development of internet technologies, an increasing number of consumers want to customise the products they buy online. In order to explore the relationship between perception and purchase intent, a conceptual framework was… read more here.
Keywords: multisensory perception; perception; purchase intent; clothing customisation ... See more keywords