Sustainable marketing strategies in the context of a globalized clothing and textile (C&T) sector in Zimbabwe
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DOI: 10.21511/ppm.15(2-1).2017.12
Abstract: This article provides a new perspective on sustainable marketing strategies in the context of a globalized clothing and textile (C&T) sector in Zimbabwe by linking two diverse streams of literature, namely, globalization and marketing strategy.… read more here.
Keywords: clothing textile; marketing strategies; marketing; textile sector ... See more keywords