Exploring the Influence of Football Fan Tokens on Engagement: A Study on Fans’ Meaning, Team Brand Identification, and Cocreation Mechanisms
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DOI: 10.1177/10949968241305642
Abstract: Sport brands are pursuing new avenues that affect consumer–brand relationships through digital engagement platforms based on fan tokens, a specific type of cryptocurrency. These metaverse-enabling technologies offer novel stimuli to enhance fans’ brand experiences, but… read more here.
Keywords: fan; team; influence; brand ... See more keywords
Total Knee Replacement and the Effect of Technology on Cocreation for Improved Outcomes and Delivery: Qualitative Multi-Stakeholder Study
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DOI: 10.2196/jmir.7541
Abstract: Background The growth in patient-centered care delivery combined with the rising costs of health care have perhaps not unsurprisingly been matched by a proliferation of patient-centered technology. This paper takes a multistakeholder approach to explore… read more here.
Keywords: digital technology; information; delivery; technology ... See more keywords
The Stakeholders’ Involvement in Healthcare 4.0 Services Provision: The Perspective of Co-Creation
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DOI: 10.3390/ijerph20032416
Abstract: Literature research on cocreation in healthcare indicates the theoretical sophistication of research on collaboration between healthcare professionals and patients. Our research continues in the new area of Health 4.0. Cocreation has become an essential concept… read more here.
Keywords: health; research; creation process; cocreation ... See more keywords