Cocreation of the hospitality brand experience: A triadic interaction model
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DOI: 10.1177/1356766720932361
Abstract: Although dyadic interactions among customers have widely been acknowledged to impact customer experience, the interdependence between customers and the service provider may form a symbiotic force that attenuates how an experience is cocreated. This study… read more here.
Keywords: customer; cocreation hospitality; brand experience; interaction ... See more keywords