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Published in 2018 at "Cornell Hospitality Quarterly"
DOI: 10.1177/1938965518777212
Abstract: This article examines the organization phenomenon of coercive acquaintance advertising, which is born of social media context and emerging in tourism and hospitality industry. Empirical results analyzing the multisource and time-lagged data collected from 358…
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Keywords:
work outcomes;
acquaintance advertising;
worker;
coercive acquaintance ... See more keywords