Tasting atmospherics: Taste associations with colour parameters of coffee shop interiors
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DOI: 10.1016/j.foodqual.2021.104315
Abstract: Abstract Coffee is one of the world’s most frequently consumed beverages, and coffee culture is an increasingly popular phenomenon across the world. Atmospheric elements are especially important for the design of coffee shops. However, it… read more here.
Keywords: colour parameters; shop interiors; coffee; coffee shop ... See more keywords
Examining Image Congruence and Its Consequences in the Context of Robotic Coffee Shops
Sign Up to like & getrecommendations! Published in 2021 at "Sustainability"
DOI: 10.3390/su132011413
Abstract: This study aimed to find the role of image congruence in the context of robotic coffee shops. More specifically, this study proposed that three types of image congruence including actual self-image congruence, ideal self-image congruence,… read more here.
Keywords: image; coffee shops; image congruence; brand ... See more keywords