Articles with "cognitive age" as a keyword



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Beyond cognitive age: developing a multitheoretical measure of age and its assessment

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Published in 2017 at "Journal of Marketing Analytics"

DOI: 10.1057/s41270-017-0011-9

Abstract: Although aging is a multidimensional process, studies of older consumer behavior traditionally have used age as a surrogate measure of this process. As a result, the emerged relationships between age and consumer behaviors are not… read more here.

Keywords: consumer behavior; cognitive age; age; measure ... See more keywords
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Culture as a moderator of cognitive age and travel motivation/perceived risk relations among seniors

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Published in 2017 at "Journal of Consumer Marketing"

DOI: 10.1108/jcm-02-2014-0869

Abstract: This study contributes to greater understanding of the senior market and the cultural differences regarding aging in Western and Asian cultures. The review of the literature highlights the cultural differences toward the concept of aging… read more here.

Keywords: cognitive age; age; culture moderator; study ... See more keywords
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#50+ fashion Instagram influencers: cognitive age and aesthetic digital labours

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Published in 2020 at "Journal of Fashion Marketing and Management"

DOI: 10.1108/jfmm-08-2019-0177

Abstract: This paper demonstrates how #50+ fashion Instagram influencers contribute to the social construction of cognitive age through their aesthetic digital labours.,Non-participative netnography was used in the form of visual and textual analysis of over 300… read more here.

Keywords: age aesthetic; cognitive age; age; fashion instagram ... See more keywords