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Published in 2017 at "Journal of Marketing Analytics"
DOI: 10.1057/s41270-017-0011-9
Abstract: Although aging is a multidimensional process, studies of older consumer behavior traditionally have used age as a surrogate measure of this process. As a result, the emerged relationships between age and consumer behaviors are not…
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Keywords:
consumer behavior;
cognitive age;
age;
measure ... See more keywords
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Published in 2017 at "Journal of Consumer Marketing"
DOI: 10.1108/jcm-02-2014-0869
Abstract: This study contributes to greater understanding of the senior market and the cultural differences regarding aging in Western and Asian cultures. The review of the literature highlights the cultural differences toward the concept of aging…
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Keywords:
cognitive age;
age;
culture moderator;
study ... See more keywords
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Published in 2020 at "Journal of Fashion Marketing and Management"
DOI: 10.1108/jfmm-08-2019-0177
Abstract: This paper demonstrates how #50+ fashion Instagram influencers contribute to the social construction of cognitive age through their aesthetic digital labours.,Non-participative netnography was used in the form of visual and textual analysis of over 300…
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Keywords:
age aesthetic;
cognitive age;
age;
fashion instagram ... See more keywords