How to generate loyalty in mobile payment services? An integrative dual SEM-ANN analysis
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DOI: 10.1108/ijbm-05-2022-0202
Abstract: PurposeThe surging entrance of new mobile payment merchants into the growing market has prompted the need for an in-depth understanding of loyalty formation to retain customers. This study examines customers' loyalty generation process in mobile… read more here.
Keywords: payment services; cognitive drivers; loyalty; mobile payment ... See more keywords
Do Consumers Intend to Use Indoor Smart Farm Restaurants for a Sustainable Future? The Influence of Cognitive Drivers on Behavioral Intentions
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DOI: 10.3390/su15086666
Abstract: Smart farms are eco-friendly and sustainable agriculture practices that also play a crucial role in the foodservice industry. This study investigated cognitive drivers, which included biospheric value, environmental concern, problem awareness, and ascription of responsibility,… read more here.
Keywords: cognitive drivers; behavioral intentions; farm restaurants; smart farm ... See more keywords