A Framework for Collaborative Artificial Intelligence in Marketing
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Retailing"
DOI: 10.1016/j.jretai.2021.03.001
Abstract: Abstract We develop a conceptual framework for collaborative artificial intelligence (AI) in marketing, providing systematic guidance for how human marketers and consumers can team up with AI, which has profound implications for retailing, which is… read more here.
Keywords: artificial intelligence; marketing; intelligence; intelligence marketing ... See more keywords
A Hierarchical Framework for Collaborative Artificial Intelligence
Sign Up to like & getrecommendations! Published in 2022 at "IEEE Pervasive Computing"
DOI: 10.1109/mprv.2022.3208321
Abstract: We propose a hierarchical framework for collaborative intelligent systems. This framework organizes research challenges based on the nature of the collaborative activity and the information that must be shared, with each level building on capabilities… read more here.
Keywords: framework collaborative; research; framework; artificial intelligence ... See more keywords