Collaborative destination marketing and PWYW
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DOI: 10.1016/j.annals.2017.09.001
Abstract: Innovative pricing methods such as auctions, Name-Your-Own-Price and Pay-What-You-Want (PWYW) are fairly recent. These pricing approaches allow sellers and customers to collaborate in the price setting process (Amor, 2000; Shapiro & Zillante, 2009). PWYW, in… read more here.
Keywords: pwyw; price; marketing pwyw; collaborative destination ... See more keywords