Sign Up to like & get
recommendations!
0
Published in 2018 at "International Marketing Review"
DOI: 10.1108/imr-01-2017-0001
Abstract: Purpose The purpose of this paper is to examine the role that different collaborative entry modes play in how international new ventures (INVs) expand into international markets. Design/methodology/approach The paper’s arguments are based on the…
read more here.
Keywords:
paper;
market expansion;
entry modes;
collaborative entry ... See more keywords