Articles with "collaborative entry" as a keyword



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International new ventures market expansion through collaborative entry modes

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Published in 2018 at "International Marketing Review"

DOI: 10.1108/imr-01-2017-0001

Abstract: Purpose The purpose of this paper is to examine the role that different collaborative entry modes play in how international new ventures (INVs) expand into international markets. Design/methodology/approach The paper’s arguments are based on the… read more here.

Keywords: paper; market expansion; entry modes; collaborative entry ... See more keywords