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Published in 2019 at "Industrial Marketing Management"
DOI: 10.1016/j.indmarman.2019.04.008
Abstract: Abstract This invited commentary on Kleinaltenkamp, Karpen, Plewa, Jaakkola & Conduit (2019, this issue) and Storbacka (2019, this issue) discusses four ‘thought-shackles’ that can constrain our thinking about engagement – particularly in B2B contexts but…
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Keywords:
collective engagement;
thought shackles;
engagement four;
engagement ... See more keywords
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Published in 2018 at "Sa Journal of Human Resource Management"
DOI: 10.4102/sajhrm.v16i0.909
Abstract: Orientation: Collective engagement stakeholder strategies are significant for the creation of harmony in the workplace. It is a known fact that the South African (SA) labour environment has been dominated by industrial action before and…
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Keywords:
stakeholder;
collective engagement;
labour relations;
stakeholder strategies ... See more keywords