Counterfeit luxury consumption strategies in a collectivistic culture: the case of China
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Brand Management"
DOI: 10.1057/s41262-020-00197-4
Abstract: The purpose of this qualitative study is to understand the risk-reducing strategies used by Chinese consumers in a collectivistic culture to balance the psychological dichotomy they face when consuming counterfeit luxury products to construct their… read more here.
Keywords: luxury; collectivistic culture; luxury consumption; counterfeit luxury ... See more keywords