Selling ‘New’ China: Marketing and the Unmaking of a Semi-colonial State
Sign Up to like & getrecommendations! Published in 2022 at "Journal of Contemporary History"
DOI: 10.1177/00220094221074822
Abstract: During the 1950s and early 1960s, Chinese communist trade officials used commercial marketing not just to spur trade with foreign capitalists, but also to redefine China’s national identity in the eyes of companies, consumers, and… read more here.
Keywords: trade; colonial state; semi colonial; new china ... See more keywords