Green advertising is more environmentally friendly? The influence of advertising color on consumers’ preferences for green products
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.959746
Abstract: The color of green product advertisements is an important factor affecting consumers’ preferences. Based on the theory of the self-control system, this paper explores the influence mechanism and boundary conditions of green product ad color… read more here.
Keywords: color consumers; consumers preferences; green products; color ... See more keywords