Effect of Serving Plate Types and Color Cues on Liking and Purchase Intent of Cheese-Flavored Tortilla Chips
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DOI: 10.3390/foods10040886
Abstract: Foods’ overall liking (OL) and purchase intent (PI) are influenced by visual inputs, such as color cues and serving plate types. Cheese-flavored tortilla chips (CFTC) from two formulations (A and B) with a noticeable color… read more here.
Keywords: color; crunchiness saltiness; color cues; purchase intent ... See more keywords