Coloring the destination: The role of color psychology on Instagram
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DOI: 10.1016/j.tourman.2020.104110
Abstract: Abstract Color psychology plays important roles in product packaging, the retail environment, and online marketing. This study analyzed current practices related to color composition in tourism-related photographs on Instagram. Data mining and pictorial content analysis… read more here.
Keywords: color psychology; color; coloring destination; instagram ... See more keywords