Combined effects of packaging colour and shape on consumers’ sweetness expectations and purchase intentions for hedonic foods
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DOI: 10.1108/bfj-07-2024-0667
Abstract: PurposeProduct packaging visually distinguishes products, making it a key determinant of a product’s success. This study examines two highly prominent packaging elements – colour and shape – of hedonic foods and their combined effects on… read more here.
Keywords: colour shape; shape; sweetness expectations; packaging ... See more keywords
Effect of bed net colour and shape preferences on bed net usage: a secondary data analysis of the 2017 Malawi Malaria Indicator Survey
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DOI: 10.1186/s12936-020-03499-9
Abstract: Background Malaria remains a significant cause of morbidity and mortality in the paediatric population in Malawi. Insecticide-treated bed nets are a key vector malaria control intervention, however, advancement towards universal access is progressing slowly. Malawi… read more here.
Keywords: shape; colour shape; analysis; survey ... See more keywords