Gender effects on consumers’ attitudes toward comedic violence in advertisements
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DOI: 10.1080/10496491.2020.1729314
Abstract: Abstract This study examined gender’s effects on attitudes and tendencies to share online ads containing comedic violence. The results show that males enjoyed comedic violence more than females, when the perpetrator of the comedic violence… read more here.
Keywords: violence; gender effects; toward comedic; comedic violence ... See more keywords