Commentary: Perceiving Innovation: Unveiling the Impact on Market Performance
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DOI: 10.1177/10946705241253993
Abstract: The new challenge confronting leaders is investing in improving customer satisfaction or perceived innovativeness. The challenge also reflects the focus of leadership: to make operations more efficient and effective or invest in tomorrow's solutions? Intuitively,… read more here.
Keywords: market performance; customer; innovation; commentary perceiving ... See more keywords