Clustering Prediction Techniques in Defining and Predicting Customers Defection: The Case of E-Commerce Context
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DOI: 10.11591/ijece.v8i4.pp2367-2383
Abstract: With the growth of the e-commerce sector, customers have more choices, a fact which encourages them to divide their purchases amongst several e-commerce sites and compare their competitors’ products, yet this increases high risks of… read more here.
Keywords: commerce; defection; customer; commerce context ... See more keywords