UNDERSTANDING ROLES OF INSTITUTION BASED TRUST AND SOCIAL INTERACTIONS IN SOCIAL COMMERCE ENVIRONMENT
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DOI: 10.1080/10919392.2024.2313836
Abstract: ABSTRACT User-generated content is a two-edged sword in that it can both build and destroy trust in social commerce Web sites. One of the most important ingredients in the social commerce environment is institutional trust.… read more here.
Keywords: trust social; valence; commerce environment; social commerce ... See more keywords