Exploring the Relationship Between Social Commerce Features and Consumers’ Repurchase Intentions: The Mediating Role of Perceived Value
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DOI: 10.3389/fpsyg.2021.775056
Abstract: The popularity of social media, such as WeChat and Weibo in China, has provided an opportunity to develop social commerce. Although shopping through social commerce platforms is widely favored by consumers, the factors affecting consumers’… read more here.
Keywords: commerce; social commerce; perceived value; commerce features ... See more keywords