Effects of Background Fitting of e-Commerce Live Streaming on Consumers’ Purchase Intentions: A Cognitive-Affective Perspective
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DOI: 10.2147/prbm.s393492
Abstract: Purpose The purpose of this paper is to explore the effects of the background fitting of e-commerce live streaming on consumers’ purchase intentions and the relevant internal psychological mechanism from the cognitive-affective perspective. Methods In… read more here.
Keywords: commerce live; consumers purchase; background fitting; live streaming ... See more keywords
The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust
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DOI: 10.3389/fpsyg.2022.995129
Abstract: Given that tourism e-commerce live streaming has become an important driver of tourism development after the outbreak of Covid-19 but limited attention has been paid to this area, this study examines the impacts of tourism… read more here.
Keywords: commerce live; tourism commerce; live streaming; tourism ... See more keywords