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Published in 2025 at "Thunderbird International Business Review"
DOI: 10.1002/tie.70054
Abstract: As digital landscapes evolve from Web 3.0 to immersive metaverse platforms, a transformative impact is being felt across sectors, particularly in e‐commerce. The Metaverse combines virtual and physical retail experiences, creating an environment where customers…
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Keywords:
commerce path;
commerce;
sub criteria;
metaverse commerce ... See more keywords