How Does Social Support Affect the Retention Willingness of Cross-Border E-Commerce Sellers?
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DOI: 10.3389/fpsyg.2021.797035
Abstract: E-commerce research usually focuses more on how to protect consumers’ rights and increase their purchase intention from the perspective of consumers. However, we still lack understanding of e-commerce sellers, especially cross-border e-commerce sellers. Based on… read more here.
Keywords: commerce; cross border; border commerce; commerce sellers ... See more keywords