Antecedents and Consequences of Consumers' Attitude toward Social Commerce Sites
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DOI: 10.1080/10496491.2018.1448324
Abstract: ABSTRACT Drawing upon technology acceptance model (TAM), this study investigates the antecedents and consequences of consumers' attitude toward social commerce sites. In addition to the antecedents of perceived usefulness and perceived ease of use from… read more here.
Keywords: commerce sites; toward social; social commerce; consequences consumers ... See more keywords
Factors Affecting Consumer Goods Buyers’ Choice in E-Commerce Sites: Evidence from Vietnam
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DOI: 10.13106/jafeb.2020.vol7.no11.947
Abstract: The main purpose of this study is to find the factors affecting the consumer goods buyers’ choice on e-commerce sites in Vietnam. By using the quantitative method, the paper examines the theoretical research model and… read more here.
Keywords: affecting consumer; commerce sites; commerce; goods buyers ... See more keywords