How differences in eWOM platforms impact consumers’ perceptions and decision-making
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Organizational Computing and Electronic Commerce"
DOI: 10.1080/10919392.2018.1517479
Abstract: ABSTRACT This article aims to examine the effects of different features of various eWOM (electronic word-of-mouth) platforms on consumers’ perceived credibility of eWOM regarding the product-related risks. Based on the stimuli–organism–response (S–O–R) theory, this study… read more here.
Keywords: social cues; credibility; ewom platforms; tie strength ... See more keywords
Influence of augmented reality on shopping behavior
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DOI: 10.1108/md-02-2022-0136
Abstract: PurposeDigital technologies emerged as innovative avenues for launching new products, advertising brands, increasing customer awareness and thus leaving a remarkable impact on the online marketplace. The present study analyzed the effects of crucial antecedents of… read more here.
Keywords: commerce; based commerce; commerce websites; influence augmented ... See more keywords
Analysis of Users’ Behavior in Structured e-Commerce Websites
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DOI: 10.1109/access.2017.2707600
Abstract: Online shopping is becoming more and more common in our daily lives. Understanding users’ interests and behavior is essential to adapt e-commerce websites to customers’ requirements. The information about users’ behavior is stored in the… read more here.
Keywords: commerce; analysis users; users behavior; structured commerce ... See more keywords
How does serif vs sans serif typeface impact the usability of e-commerce websites?
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DOI: 10.7717/peerj-cs.1139
Abstract: This study tries to find evidence that points towards the best typeface to use in e-commerce websites to maximize usability, trust, loyalty, appearance and overall user satisfaction. We tested the difference between serif and sans… read more here.
Keywords: commerce; commerce websites; serif typeface; usability ... See more keywords
Accessibility challenges of e-commerce websites
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DOI: 10.7717/peerj-cs.891
Abstract: Today, there are many e-commerce websites, but not all of them are accessible. Accessibility is a crucial element that can make a difference and determine the success or failure of a digital business. The study… read more here.
Keywords: websites accessibility; commerce; accessibility barriers; accessibility challenges ... See more keywords