Articles with "commercial profit" as a keyword



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Reinforcement Learning Based Advertising Strategy Using Crowdsensing Vehicular Data

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Published in 2021 at "IEEE Transactions on Intelligent Transportation Systems"

DOI: 10.1109/tits.2020.2991029

Abstract: As an effective tool, roadside digital billboard advertising is widely used to attract potential customers (e.g., drivers and passengers passing by the billboards) to obtain commercial profit for the advertiser, i.e., the attracted customers’ payment.… read more here.

Keywords: advertising strategy; commercial profit; vehicular data; advertising ... See more keywords