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Published in 2017 at "Higher Education"
DOI: 10.1007/s10734-016-0090-0
Abstract: Some higher education management departments have started to implement customer service orientation strategies in their marketing activities in order to solidify value exchange perceptions, differentiate themselves, and improve retention rates. However, if students are to…
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Keywords:
institutional commitment;
commitment personal;
work design;
management ... See more keywords